ABOUT THE BOOK

There are good companies.  There are great companies.  And then there are a few dominant companies.  Ever wonder the real secret behind Amazon’s success?  They are much more than an e-commerce company and they think differently than most companies.  Do you wonder why Uber loses money and yet has a market valuation in excess of $50 billion?  Have you ever considered why there isn’t a strong competitor to Netflix and its excess of 120 million subscribers?

These companies dominate their space and they think alike, yet differently than most other companies.

In The Unconventional Thinking of Dominant Companies you will learn:

  • Dominant companies start with the customer and giving them a great experience and engineer backwards
  • Dominant companies use a formula, or it’s equivalent, called the Hassle Quotient
  • Dominant companies understand human psychology. They understand the most valuable commodity is time and not money.
  • Dominant companies have a focus and drive to make it abundantly easy for a customer to engage them.
  • Dominant companies save customers time, effort and money compared to their competitors and they provide an outstanding customer experience.
  • Dominant companies do not trade-off price for customer experience
  • Dominant companies constantly increase internal efficiencies so they can offer more competitive pricing and not necessarily put those savings on the bottom line
  • Dominant companies constantly talk to and listen to their customers to improve the score on their formula
  • Dominant companies don’t think about the next Quarter’s financial report, but the long-term growth of the business
  • Dominant companies measure more than financial results. They are obsessed with customer traction and churn, and then react accordingly.

Many people think that a company only need offer a great product or service, treat their customers well, make money and everything will be good.  Conventional companies think that way and might perform okay.  Dominant companies think differently.

Anyone interested in business, starting a business, operating a business, becoming an executive or taking their company to another level will find multiple examples and tips on how today’s unconventionally-thinking companies are taking their markets by storm.